Roma TV, a sport channel dedicated to one of the Italy’s oldest and most prestigious football club Roma, was coveting to present their image in more contemporary and fresh way in 2016. Collaborative efforts of VIZART studio and Italian leading design and branding agency Frame By Frame resulted in state-of-the-art broadcast design packaging that took Roma TV’s game to a whole new level.

Angled cuts, inspired by classic roman architecture as well as the history of football club itself (27 degrees cut as a reference to 1927 – the year of Roma’s foundation), are setting up modern “split and slide” rhythm and becoming a keynote. Perfectly complemented with clear lettering and thought-through use of color, new design has granted Roma TV galvanizing and recognizable character of a winner that distinguishes Roma football club as well.