Nickelodeon, a network targeting kids and teenagers needs no introduction, yet always looks for ways to raise its popularity even higher. When the company faced new challenges with audience in India, they decided to throw a pitch for idents and promos of its top rated shows. VIZART design studio had few ideas to share. Main characters of two most popular shows are in the spotlight. Short storylines are amusing and lively, yet focused on essential values of the content and the brand. They leave viewers intrigued and craving for more. Pure, clean, simple colors and forms – nothing should steal attention from the kids' favorite characters that play around stylized letters of Nick’s logo.