Definition 6, a creative digital and video production agency, needed to create a presentation for Siemens Company to introduce its last high-tech development – Siemens Energy Management, an interactive and immersive exhibition studio, set up in a road truck.
It allows visitors to get a cutting-edge experience of exploring technologies in order to learn about solutions for tomorrow's energy challenges – all you need to do is to aim an iPad on trigger spots inside the truck.
Vizart helped Definition 6 to create a state-of-the-art presentation, 360 VR video for Siemens, where viewer follows a curator around as she is interacting with the truck’s various triggers and teasing us with samples of the great technology.
Siemens wanted for a viewer to get the ‘real-feel’ of AR-experience that visitor would have in the truck, so our best talent used a combination of 3D-modeling, 3D-texturing, and compositing to grant a possibility of seeing on the screen precisely what a curator sees on her iPad.
Our designers say that it was a remarkable challenge – to transmit the image from real-life experience to a 3D-model imitation of it while keeping the integrity of 360 spherical space intact. Yet, we achieved this goal with a great success, as you can see for yourself in this case’s videos.