For its large-scale corporate event Sky UK, Sky Deutschland and Sky Italy sought new ideas for event's logo of brand that won the trust of over 21 million subscribers in Europe. Company wanted to reconnect both employees and audience with its unique spirit and reinvent the perception of who they are. Italy’s leading design and branding agency Frame By Frame invited VIZART to join the pitch for this project and create the identity concept for Sky.

The final goal of the pitch was to devise an exceptional branding that will allow to constantly renew its gist while staying recognizable and endeared. VIZART’s idea was to use the part of letter “K” in “Sky” as a stylized arrow with pure, graphic and detectable outlines that can be filled with images. Aesthetically appealing logo, created by our art directors, would preserve the company’s brand identity intact even while hosting different elements.

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